Profiles and preferences of on-line millenial shoppers in Bulgaria
Year of publication: |
May 2014
|
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Authors: | Loubeau, Patricia R. ; Jantzen, Robert H. ; Alexander, Elitsa |
Published in: |
Economic review : journal of economics and business. - Tuzla, ISSN 1512-8962, ZDB-ID 2843311-7. - Vol. 12.2014, 1, p. 63-79
|
Subject: | on-line shopping | Generation Y | consumer behavior | Eastern Europe | Bulgarien | Bulgaria | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Osteuropa | Einzelhandel | Retail trade |
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