Profiling consumers in home ware stores according to their decision-making process : an exploratory study
Year of publication: |
2008
|
---|---|
Authors: | Van der Merwe, Daleen ; Campbell, Theresa |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 4, p. 328-334
|
Subject: | Konsumentenverhalten | Consumer behaviour | Haushaltsausstattung | Household equipment | Südafrika | South Africa |
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