Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Sumit Kumar and Bibhas Chandra
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, Sumit ; Chandra, Bibhas |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 1, p. 26-44
|
| Subject: | consumer behaviour | online-retailers | private label brands | PLB | market segment | cluster analysis | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Clusteranalyse | Cluster analysis | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036980