Profiling green consumers through culture, beliefs and demographics : an Indian study
Year of publication: |
2019
|
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Authors: | Sreen, Naman ; Sadarangani, Pradip H. ; Gogoi, Bidyut Jyoti |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 19.2019, 2, p. 168-188
|
Subject: | segmentation | long-term orientation | LTO | man-nature orientation | MNO | collectivism | theory of planned behaviour | TPB | demographics | Indien | India | Konsumentenverhalten | Consumer behaviour | Bevölkerungsentwicklung | Demographic development |
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