Profit-driven pre-processing in B2B customer churn modeling using fairness techniques
Shimanto Rahman, Bram Janssens, Matthias Bogaert
| Year of publication: |
2025
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|---|---|
| Authors: | Rahman, Shimanto ; Janssens, Bram ; Bogaert, Matthias |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115159, p. 1-17
|
| Subject: | CRM | Data analytics | Marketing analytics | Profit-driven | Retention strategies | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416428