Profit from poetry : bards, brands, and burnished bottom lines
Stephen Brown; Roel Wijland
| Year of publication: |
2015
|
|---|---|
| Authors: | Brown, Stephen ; Wijland, Roel |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 5, p. 551-561
|
| Subject: | Branding | Poetry | Authorpreneurship | Haiku | IKEA | Chanel | Ryanair | Micromessages | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349248