Profit maximizing perceptual positions: an integrated theory for the selection of product features and price
John R. Hauser; Patricia Simmie
| Year of publication: |
1981
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|---|---|
| Authors: | Hauser, John R. ; Simmie, Patricia |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 27.1981, 1, p. 33-56
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| Subject: | Produkt | Neues Produkt | Wirtschaftliche Verhalten | Verbraucher |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003573143