Profit or prestige? : strategies for luxury brands to navigate the second-hand market using blockchain technology
Umang Varshney, Amit Karamchandani, Tanmoy Kundu, Rohit Kapoor
| Year of publication: |
2024
|
|---|---|
| Authors: | Varshney, Umang ; Karamchandani, Amit ; Kundu, Tanmoy ; Kapoor, Rohit |
| Subject: | Blockchain | Counterfeits | Game theory | Luxury brand | Retail operations | Second-hand market | Luxusgüter | Luxury goods | Gebrauchtmarkt | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Spieltheorie |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097438