Profitable customer engagement : concepts, metrics, and strategies

V. Kumar

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author

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Year of publication:	2013
Authors:	Kumar, V.
Other Persons:	Kumar, V. (contributor)
Publisher:	Los Angeles : SAGE, Response Business Books
Subject:	Kundenwert \| Customer value \| Messung \| Measurement \| Beziehungsmarketing \| Relationship marketing \| Börsenhandel \| Psychologie \| Anlageverhalten
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [gbv.de]

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Extent:	xxii, 311 Seiten Illustrationen, Diagramme
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Glossar enthalten ; Glossary included
Language:	English
Notes:	Literaturangaben Auf dem Schutzumschlag/Buchdeckel abweichender Zusatz zum Hauptsachtitel: concept, metrics, and strategies
ISBN:	978-81-321-1340-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014007358