Programming strategies of US-originated cable networks in Asian markets : descriptive study based on the product standardization and adaptation theory
Goro Oba
| Year of publication: |
2009
|
|---|---|
| Authors: | Oba, Goro |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 11.2009, 1, p. 18-31
|
| Subject: | Privater Rundfunksender | Commercial broadcasting | Fernsehprogramm | Television programme | Produktdifferenzierung | Product differentiation | Ausländische Tochtergesellschaft | Foreign subsidiary | Asien | Asia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832096