Progress in partial least squares structural equation modeling use in marketing research in the last decade
Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin D. Liengaard, Lăcrămioara Radomir, Christian M. Ringle
| Year of publication: |
2022
|
|---|---|
| Authors: | Sarstedt, Marko ; Hair, Joseph F. ; Pick, Mandy ; Liengaard, Benjamin Dybro ; Radomir, Lăcrămioara ; Ringle, Christian M. |
| Subject: | marketing models | partial least squares | PLS-SEM | research methodology | SEM | structural equation modeling | Marktforschung | Market research | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Kleinste-Quadrate-Methode | Least squares method | Theorie | Theory | Marketing | Wissenschaftliche Methode | Scientific method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21640 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186912