Project Marketing and Systems Selling -- In Search of Frameworks and Insights
Year of publication: |
1996
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Authors: | Günter, Bernd ; Bonaccorsi, Andrea |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 5.1996, 6, p. 531-538
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