Projecting authenticity through advertising : consumer judgements of advertisers' claims
Year of publication: |
2008
|
---|---|
Authors: | Beverland, Michael B. ; Lindgreen, Adam ; Vink, Michiel W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 1, p. 5-15
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
-
Esch, Franz-Rudolf, (2010)
-
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia, (2015)
-
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc, (1994)
- More ...
-
Barriers to network innovation in UK ethnic fresh produce supply
Hingley, Martin K., (2010)
-
Barries to network innovation in UK ethnic fresh produce supply
Hingley, Martin K., (2010)
-
Lindgreen, Adam, (2009)
- More ...