Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Year of publication: |
2010
|
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Authors: | Geyskens, Inge ; Gielens, Katrijn ; Gijsbrechts, Els |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 791-807
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Subject: | Handelsmarke | Store brand | Einzelhandel | Retail trade | Sortiment | Retail assortment | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
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