Promoting fintech : driving developing country consumers' mobile wallet use through gamification and trust
Saleem ur Rahman, Bang Nguyen-Viet and Yen Thi Hoang Nguyen and Sohail Kamran
| Year of publication: |
2024
|
|---|---|
| Authors: | Ur Rahman, Saleem ; Bang Nguyen Viet ; Nguyen Yen Thi Hoang ; Kamran, Sohail |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 5, p. 841-869
|
| Subject: | Consumers | Continued use | Fintech | Gamification | M-wallets | Trust | Konsumentenverhalten | Consumer behaviour | Finanztechnologie | Financial technology | Vertrauen | Confidence | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-01-2023-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057252