Promoting impulse buying by allocating retail shelf space to grouped product categories
Tulay Flamand, Ahmed Ghoniem and Bacel Maddah
| Year of publication: |
July 2016
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|---|---|
| Authors: | Flamand, Tulay ; Ghoniem, Ahmed ; Maddah, Bacel |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 7, p. 953-969
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| Subject: | Shelf-space allocation | impulse buying | product shelf visibility | mixed-integer programming | optimization and modelling | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Ladengestaltung | Store design | Theorie | Theory | Category Management | Category management | Ganzzahlige Optimierung | Integer programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jors.2015.120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575582