Promoting perceived service quality and organisational performance through customer retention strategies : the moderating role of ICT
Chikazhe Lovemore, Desderio Chavunduka, Shakemore Chinofunga, Rumbidzai Patience Marere, Oniwel Chifamba and Martha Kaviya
| Year of publication: |
2023
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|---|---|
| Authors: | Lovemore, Chikazhe ; Chavunduka, Desderio ; Chinofunga, Shakemore ; Marere, Rumbidzai Patience ; Chifamba, Oniwel ; Kaviya, Martha |
| Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 28.2023, 3, p. 193-211
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| Subject: | Customer retention strategies | Information and communication technology | Organizational performance | Perceived service quality | Retail sector | Zimbabwe | Dienstleistungsqualität | Service quality | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Simbabwe | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-01-2023-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095220