Promoting problem-based learning in retailing and services marketing course curricula with reality television
Mark S. Rosenbaum; Mauricio Losada Otalora and Germán Contreras Ramírez
| Year of publication: |
2015
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|---|---|
| Authors: | Rosenbaum, Mark S. ; Otalora, Mauricio Losada ; Ramírez, Germán Contreras |
| Published in: |
Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 90.2015, 4, p. 182-191
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| Subject: | creative problem solving | problem-based learning | reality television | retail curriculum | services marketing curriculum | Lehrplan | Curriculum | Einzelhandel | Retail trade | Dienstleistungsmarketing | Services marketing | Betriebswirtschaftsstudium | Graduate business education | Fernsehen | Television | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302197