Promoting product returns : effects of price reductions on customer return behavior
Christian F. Hirche (University of Groningen, Faculty of Economics and Business, Department of Marketing), Maarten J. Gijsenberg (University of Groningen, Faculty of Economics and Business, Department of Marketing), Tammo H.A. Bijmolt (University of Groningen, Faculty of Economics and Business, Department of Marketing)
| Year of publication: |
June 2021
|
|---|---|
| Authors: | Hirche, Christian F. ; Gijsenberg, Maarten J. ; Bijmolt, Tammo H. A. |
| Publisher: |
Groningen, the Netherlands : Research Institute SOM, Faculty of Economics & Business, University of Groningen |
| Subject: | Online retailing | product returns | e-commerce | promotion | discount | survival model | Online-Handel | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing |
freely available
| Extent: | 1 Online-Ressource (circa 52 Seiten) Illustrationen |
|---|---|
| Series: | SOM research reports. - Groningen, the Netherlands : Research Institute SOM, Faculty of Economics & Business, University of Groningen, ZDB-ID 3051232-3. - Vol. 2021, 011-MARK |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522247