Promoting the faith : examining megachurches' audience-centric advertising strategies on social media
Year of publication: |
2021
|
---|---|
Authors: | Morehouse, Jordan ; Saffer, Adam J. |
Published in: |
Journal of advertising. - Athens, Ga. [u.a.] : American Academy of Advertising, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 408-422
|
Subject: | Kirche | Church | Online-Marketing | Internet marketing | Social Web | Social web |
-
Lee, Young-Joo, (2018)
-
U.S. churches' response to Covid-19 : results from Facebook
Raiber, Eva, (2020)
-
U.S. churches' response to Covid-19 : results from Facebook
Raiber, Eva, (2020)
- More ...
-
Qu, Yan, (2021)
-
Qu, Yan, (2022)
-
Reconsidering power in multistakeholder relationship management
Saffer, Adam J., (2018)
- More ...