Promotion : a behavioral view
Harper W. Boyd ; Sidney J. Levy
| Year of publication: |
1967 ; 3. print.
|
|---|---|
| Authors: | Boyd, Harper W. ; Levy, Sidney J. |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Extent: | 115 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921679