Promotion Budgeting and Control in the Fast Food Industry
Year of publication: |
1993
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Authors: | Jizba, Barbara ; Fleming, Mary M.K. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 12.1993, 1, p. 13-24
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