Promotional competition in retailing
Year of publication: |
1967
|
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Authors: | Morse, Leon ; Naimark, George M. ; Kornblau, Curt |
Other Persons: | Oxenfeldt, Alfred (contributor) |
Published in: |
Management perspectives in retailing. - New York : Wiley. - 1967, p. 237-264
|
Subject: | Markenartikel | Wettbewerbsbeschränkung | Handelsrabatt | Marktforschung | Handelsselbstbedienung | Verpackung und Versand | Verbraucher | Vereinigte Staaten |
Description of contents: |
S. 239-243: Morse, Leon: The battle of the brands
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Packaging and labeling legislation
(1963)
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The effect of social class on brand and price consciousness for supermarket products
Murphy, Patrick E., (1978)
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Shilliff, Karl A., (1975)
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Morse, Leon, (1969)
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New ways in marketing strategy
Morse, Leon, (1967)
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Guide to store location research : with emphasis on super markets
Applebaum, William, (1968)
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