Promotional support : a formative scale development
Year of publication: |
2017
|
---|---|
Authors: | R. M., Harindranath ; Jacob, Jayanth |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 1, p. 97-110
|
Subject: | Confirmatory tetrad analysis (CTA) | Formative construct | Multicollinearity | Promotional support | Redundancy analysis | Substantive validity |
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