Propagation of user-generated content online
Harsha Gangadharbatla, Masoud Valafar
| Year of publication: |
2017
|
|---|---|
| Authors: | Gangadharbatla, Harsha ; Valafar, Masoud |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 3, p. 218-232
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| Subject: | user-generated content | big data | social media | social networking sites | two-step flow | information propagation | information dissemination | diffusion of information | Social Web | Social web | Informationsverbreitung | Information dissemination | Online-Marketing | Internet marketing | Informationswert | Information value | Big Data | Big data | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844775