Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Lorena Robaina-Calderín, Josefa D. Martín-Santana, Lucía Melián-Alzola
| Year of publication: |
2023
|
|---|---|
| Authors: | Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Melián-Alzola, Lucía |
| Published in: |
Socio-economic planning sciences : the international journal of public sector decision-making. - Amsterdam [u.a.] : Elsevier, ISSN 0038-0121, ZDB-ID 208905-1. - Vol. 86.2023, p. 1-19
|
| Subject: | Attitudinal loyalty | Blood donation | Motivations | Obstacles | Service quality | Blutspendedienst | Blood service | Dienstleistungsqualität | Fundraising | Beziehungsmarketing | Relationship marketing | Motivation | Altruismus | Altruism | Öffentlicher Sektor | Public sector | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.seps.2022.101507 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282465