Prospects of mobile payments in Northern India : customer segmentation and profiling
Upendra Nath Shukla
| Year of publication: |
2022
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|---|---|
| Authors: | Shukla, Upendra Nath |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 27.2022, 1, p. 23-37
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| Subject: | cashless payment | customer-profile | fintech | India | m-wallets | market | mobile payments | segmentation | Elektronisches Zahlungsmittel | Electronic payment | Indien | Bargeldloser Zahlungsverkehr | Noncash payments | Marktsegmentierung | Market segmentation | Mobile Business | Mobile business | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Finanztechnologie | Financial technology | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.123029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252872