Prosumers' intention to co-create business value and the moderating role of digital media usage
Year of publication: |
2023
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Authors: | Chatterjee, Sheshadri ; Mariani, Marcello M. ; Wamba, Samuel Fosso |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-14
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Subject: | Business benefit | Co-creation | Co-production | Consumer empowerment | Digital media usage | DIY | Prosumers | SEM | Kundenintegration | Customer integration | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Mediennutzung | Media usage | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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