Prosumers who home brew : a study of motivations and outcomes
Year of publication: |
2020
|
---|---|
Authors: | Wolf, Marco ; Ritz, Wendy ; McQuitty, Shaun |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 4, p. 541-552
|
Subject: | Freizeitverhalten | Leisure behaviour | Soziales Netzwerk | Social network | Make-or- Buy-Entscheidung | Make-or-buy decision | Brauerei | Brewery | USA | United States |
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