Protecting customer privacy when marketing with second-party data
Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Schneider, Matthew J. ; Jagpal, Sharan ; Gupta, Sachin ; Li, Shaobo ; Yu, Yan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 3, p. 593-603
|
| Subject: | Data protection | Second-party data | Segmentation | Privacy | Customer data | Datenschutz | Kundendaten | Datensicherheit | Data security | Marktsegmentierung | Market segmentation | Verbraucherschutz | Consumer protection | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758008