Prototyping, customer involvement, and speed of information dissemination in new product success
Siohong Tih (Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia), Kok-Kee Wong (Centre for Entrepreneurship and SMEs Development, Universiti Kebangsaan Malaysia, Bangi, Malaysia) and Gary S. Lynn and Richard R. Reilly (Wesley J. Howe School of Technology Management, Stevens Institute of Technology, Hoboken, New Jersey, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Tih, Siohong ; Kok-Kee Wong ; Lynn, Gary S. ; Reilly, Richard R. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 437-448
|
| Subject: | Customer involvement | New product success | Prototype | Speed of information dissemination | Innovation | Produktentwicklung | New product development | Informationsverbreitung | Information dissemination | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2014-0182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496528