Provenance associations as core values of place umbrella brands: A framework of characteristics
| Year of publication: |
2008
|
|---|---|
| Authors: | Iversen, Nina M. ; Hem, Leif E. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 603-626
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