Providing a method for composing modular B2B services
Year of publication: |
2011
|
---|---|
Authors: | Böttcher, Martin ; Klingner, Stephan |
Other Persons: | Pekkarinen, Saara (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 26.2011, 5, p. 320-331
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business planning | Business‐to‐business marketing | Modelling | Mass customization | Service industries |
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