Providing a New Perspective on Understanding and Measuring of Customer Inspiration

by Lisa Stoll

Study I: Definition and Conceptualization of Customer Inspiration -- Motivation -- Literature Review -- A Qualitative Study to Define Customer Inspiration -- Results -- Discussion -- Study II: Measurement Model of Customer Inspiration -- Motivation -- Theoretical Background -- Conceptualization and Index Development Procedure -- Index Development -- Discussion -- Study III: The Explanatory Power of Customer Inspiration -- Motivation -- Literature Review and Hypotheses -- Study 1 -- Study 2 -- Discussion.

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Year of publication:	2022
Authors:	Stoll, Lisa
Publisher:	2022.: Wiesbaden : Springer Fachmedien Wiesbaden 2022.: Wiesbaden : Imprint: Springer Gabler
Subject:	Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Kunde \| Inspiration \| Marketing \| Kundenforschung \| Verbraucherverhalten
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource (XIV, 140 p. 7 illus.)
Series:	Gabler Theses Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Thesis:	Dissertation, Universität München, 2021
ISBN:	978-3-658-35894-5 ; 978-3-658-35893-8 ; 978-3-658-35895-2
Other identifiers:	10.1007/978-3-658-35894-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012814632