Proximity marketing in banking : lessons from retail and entertainment industries
Year of publication: |
2019
|
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Authors: | Margulis, Anna ; Levesque, Nataly ; Boeck, Harold |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2019, 3/4, p. 401-427
|
Subject: | proximity marketing | radio frequency identification | RFID | customer experience | banking | retail | entertainment | Einzelhandel | Retail trade | Privatkundengeschäft | Personal banking | Freizeitwirtschaft | Leisure industries | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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