Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
| Year of publication: |
2011
|
|---|---|
| Authors: | Burmann, Christoph ; Kanitz, Christopher |
| Institutions: | Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement |
| Subject: | Innovation | Markenpolitik | Strategisches Management | Pharmazeutische Industrie |
| Extent: | 1920000 bytes 75 p. application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Strategic management ; Product policy ; Individual Working Papers, Preprints ; No country specification |
| Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10008911459