Psychographic segmentation of multichannel customers : investigating the influence of individual differences on channel choice and switching behavior
Jan Blömker, Carmen-Maria Albrecht
| Year of publication: |
2024
|
|---|---|
| Authors: | Blömker, Jan ; Albrecht, Carmen-Maria |
| Subject: | Customer journey | Individual differences | Multichannel customer behavior | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098554