Psychological and relational moderators for the relationship between brand equity and its consequences
Ying Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen
| Year of publication: |
2020
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|---|---|
| Authors: | Liao, Ying Kai ; Giang Nu To Truong ; Nguyen Phuong Minh Binh |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 4, p. 93-116
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| Subject: | Behavioral Intention | Brand Equity | Brand Preference | Psychological Moderators | Relational Moderators | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2020100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012427434