Psychological reactance in assertive green advertising : addressing the role of individual values
Thomas Freudenreich and Elfriede Penz
| Year of publication: |
2025
|
|---|---|
| Authors: | Freudenreich, Thomas ; Penz, Elfriede |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 42.2025, 1, p. 24-37
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| Subject: | Anger | Green advertising | Message assertiveness | Mobility | Negative cognition | Psychological reactance | Value orientations | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Soziale Werte | Social values | Öko-Marketing | Green marketing | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2024-6577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205248