Psychology and economics rather than psychology versus economics: cultural differences but no barriers!

During the last three decades the ascent of behavioral economics clearly helped to bring down artificial disciplinary boundaries between psychology and economics. Noting that behavioral economics seems still under the spell of the rational choice tradition and, indirectly, of behaviorism we scrutinize in an exemplary manner how the development of some kind of cognitive economics" might mirror the rise of cognitive psychology" without endangering the advantages of the division of labor and of disciplinary specialization.