Psychology and Economics rather than Psychology versusEconomics: Cultural differences but no barriers!

During the last three decades the ascent of behavioral economics clearly helped tobring down artificial disciplinary boundaries between psychology and economics.Noting that behavioral economics seems still under the spell of the rational choicetradition – and, indirectly, of behaviorism – we scrutinize in an exemplary mannerhow the development of some kind of “cognitive economics” might mirror the rise of“cognitive psychology” without endangering the advantages of the division of laborand of disciplinary specialization.