Public enemies? : the differential effects of reputation and celebrity on corporate misconduct scandalization
Year of publication: |
2024
|
---|---|
Authors: | Han, Jung-Hoon ; Pollock, Timothy G. ; Paruchuri, Srikanth |
Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 45.2024, 13, p. 2727-2762
|
Subject: | celebrity | misconduct severity | organizational misconduct | reputation | scandal | Firmenimage | Corporate reputation | Reputation | Betrug | Fraud | Wirtschaftskriminalität | Economic crime | Celebrity-Werbung | Celebrity endorsement | Verhalten in Organisationen | Organizational behaviour |
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