Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Year of publication: |
2022
|
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Other Persons: | Adeola, Ogechi (ed.) ; Katuse, Paul (ed.) ; Twum, Kojo Kakra (ed.) |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | advertising | communications | government communications | social media | emerging markets | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Werbung | Advertising | Social Web | Social web | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing | Schwellenländer | Emerging economies |
Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (XXI, 244 p. 5 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-07293-2 ; 978-3-031-07292-5 ; 978-3-031-07294-9 ; 978-3-031-07295-6 |
Other identifiers: | 10.1007/978-3-031-07293-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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