How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Year of publication: |
December 2015
|
---|---|
Authors: | Spotts, Harlan E. ; Weinberger, Marc G. ; Weinberger, Michelle F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 4, p. 416-432
|
Subject: | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | Ausgaben | Expenditure | Werbewirkung | Advertising effects | Markenführung | Brand management | USA | United States |
-
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken, (2014)
-
Cheong, Yunjae, (2014)
-
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M., (2008)
- More ...
-
Publicity and advertising : what matter most for sales?
Spotts, Harlan E., (2014)
-
Spotts, Harlan E., (2020)
-
Spotts, Harlan E., (2022)
- More ...