Publishing research in marketing journals using structural equation modeling
Barry J. Babin, Joseph F. Hair, and James S. Boles
| Year of publication: |
2008
|
|---|---|
| Authors: | Babin, Barry J. ; Hair, Joseph F. ; Boles, James S. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 4, p. 279-285
|
| Subject: | Marketing | Fachzeitschrift | Journal | Bibliometrie | Bibliometrics | Statistische Methode | Statistical method | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766154