Pulsation in a competitive model of advertising-firm's cost interaction
Hani Ibrahim Mesak; Abdullahel Bari; Qin Lian
| Year of publication: |
2015
|
|---|---|
| Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Lian, Qin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 246.2015, 3 (1.11.), p. 916-926
|
| Subject: | Marketing | Advertising pulsation | Game theory | Regression | Shape of firm's cost function | Spieltheorie | Kostenfunktion | Cost function | Werbung | Advertising | Kosten | Costs | Regressionsanalyse | Regression analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344381