Purchase intent, online offers and product innovation : misunderstandings in the ménage á trois
Davor Meersman and Christophe Debruyne
| Year of publication: |
2011
|
|---|---|
| Authors: | Meersman, Davor ; Debruyne, Christophe |
| Published in: |
Business information systems Workshops : BIS 2011 international workshops and BPSC international conference, Poznań, Poland, June 15 - 17, 2011 ; revised papers. - Berlin : Springer, ISBN 978-3-642-25369-0. - 2011, p. 132-143
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktentwicklung | New product development | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387892