Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Imad J. Zbib; Barbara R. Wooldridge; Zafar U. Ahmed; Yeghig Benlian
| Year of publication: |
2010
|
|---|---|
| Authors: | Zbib, Imad J. ; Wooldridge, Barbara R. ; Ahmed, Zafar U. ; Benlian, Yeghig |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 4, p. 261-275
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Haarkosmetik | Hair care product | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Libanon | Lebanon |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658573