Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Mario Kienzler, Christian Kowalkowski, Daniel Kindström
| Year of publication: |
2021
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| Authors: | Kienzler, Mario ; Kowalkowski, Christian ; Kindström, Daniel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 403-415
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| Subject: | Business services | Business-to-Business | Decision making | Flat-rate bias | Organizational buying behavior | Pricing scheme | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581626