Purchasing social attention by tipping : materialism predicts online tipping in live-streaming platform through self-enhancement motive
Yang Wu, Gengfeng Niu, Zhenzhen Chen, Dongjing Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Wu, Yang ; Niu, Gengfeng ; Chen, Zhenzhen ; Zhang, Dongjing |
| Subject: | Social Web | Social web | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Trinkgeld | Tipping behaviour | China |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275502